Persuasive message Essay Example | Topics and Well Written Essays - 500 words

Persuasive message - Essay Example I was aware that some of the stockholders were not receptive to my ideas, and some of the officials did not want me to be promoted. I made it a point to mention the names of those whom I perceived to be hostile in a patronizing sound, as if the ideas injected in my project were suggested by them. I was aware they had a high level of interest, I was able to cut to the chase quickly, and went directly to the key messages (na 2004). Object of Persuasion: The product we were trying to sell is a residential property under the real estate industry. The competition with the other real estate companies for the kind of market we wanted to monopolize was quite stiff, particularly in the area where I will be transferred, which was not performing well at that time. I proposed to lower the selling price, and to allocate additional budget for special incentives for the Account Consultants, a kind of motivation that is badly needed in that area. Argument: I presented a graph, that depicted the tren ds in the sales productivity when there were promotions and when no promotions were offered to the customers. I had to defend my proposal because it entailed additional cost on the part of the company, which they were not willing to accede to at the start.